GUAVA GIRL

According to Cosmopolitan and Real Simple, Guava Girl is the it-aesthetic of summer 2025 which lands somewhere between tropical vacation and Y2K revival. It’s all about sun-warmed skin, juicy pinks, glossy lips, and a fresh-faced glow that feels effortless and fun. Think dew-drenched cheeks, coral shadows, and pops of papaya-inspired blush.

This aesthetic evokes an island girl spirit: tropical, confident, and carefree. Nudestix (@nudestix) recently declared it “Guava Girl Summer” on TikTok, while Summer Fridays (@summerfridays) launched a new Lip Butter Balm in Pink Guava, capturing a juicy tint, high-shine finish, and plenty of attention on social media. Several creators like Debbee (@debbee_xo) and Sunny Tsao (@sunny.tsao) shared unboxings and first impressions on TikTok.

Brands like Ellis Brooklyn (@ellisbrooklyn) and Eadem (@eadem.co) are also fueling the trend with guava perfume and a guava-toned lip product. Pair it with tousled waves and a mini dress, and you’ve got the main character energy of summer.

FOOD-INSPIRED BEAUTY

The Guava Girl trend is a perfect example of an overarching movement we’re seeing this summer: food-inspired beauty. From candy-colored hair accessories to latte makeup, beauty is borrowing more than ever from what’s on our plates and in our pantries.

Recently, beauty aisles look more like snack aisles, with brands launching everything from sour candy hair dye to cherry cola lip gloss. Hally’s (@hallyhair) collaboration with Sour Patch Kids, as covered by WWD, leans fully into this playful space, offering hair gems that glow under black light. Meanwhile, Refinery29 notes the rise of nostalgic, food-themed makeup that doesn’t just look edible but sometimes smells like it too.

On TikTok, creators like Tziporah Schmeltzer (@grwtzi) and brands such as Urban Decay (@urbandecaycosmetics) are showcasing snackable makeup looks named after fruits, baked goods, and café favorites. It’s a sweet strategy. Gen Z and younger Millennials continue to crave beauty that is sensorial and rooted in emotional connection. Whether it’s guava-tinted lips or matcha-inspired masks, food is no longer just a metaphor. It’s the main course.

BLUR MAKEUP

Blur makeup isn’t new, but this summer it’s taking on a French twist, according to Who What Wear. Inspired by that effortlessly chic, just-bitten aesthetic, the latest blur trend is less about full-face filters and more about soft, romantic imperfection. Rather than sharply lined lips or bold blocks of pigment, blurred makeup melts into the skin with feathered edges and soft-focus color.

As Refinery29 reports, blur makeup is a trend that feels both forgiving and foolproof, especially for those who prefer their makeup low-maintenance and wearable. The look softens features without hiding them, offering a subtle, modern alternative to high-shine gloss or ultra-defined lips. From wine-tinted lips to cloud-skin bases, blur makeup is proving that less polish can sometimes feel a lot more put-together.