Influencer Marketing for Beauty Brands
Grow your awareness, reach, and sales through strategic influencer programs.
From Content
Creation to Conversion
Our dedicated team of influencer marketing experts have worked with influencers and creators since they were bloggers - with the long-standing relationships and industry expertise to match. From telling your brand story to educating consumers to driving sales, we build bespoke influencer programs for your unique needs.
Our
Services
Strategy
Program & Campaign Strategy
Affiliate Strategy
Social Listening
Talent Vetting
Execution
Influencer Partnerships
Affiliate Programs
TikTok Shop
ShopMy
Red Carpet Partnerships
Gifting & Seeding
Content Creation
Paid Media & Allowlisting
Campaign Management
Negotiation & Contracting
Analytics
KPI Tracking
Measurement & Optimization
Affiliate Reporting
Sales Reporting
Monthly & Campaign Reports
We harness the power of influencers to drive measurable results, from reach and advocacy to traffic and sales.
THE OGAKI NETWORK
Our network of beauty insiders includes content creators, tastemakers, makeup artists, hairstylists, dermatologists, medical experts, facialists, estheticians, and tastemakers. We know exactly who to work with to reach your target audience, create scroll-stopping content, and drive DTC and wholesale revenue.
Your objectives shape our influencer strategy, with a bespoke approach for every brand. Our clients benefit from a tailored mix of organic gifting programs, paid partnerships, affiliate marketing, red carpet beauty sponsorships, content creation, allowlisting, and more - all designed to meet each brand’s unique business goals.
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
PHOTOGRAPHY ROSALIE AGENCY
CREATIVE DIRECTION OGAKI
MODELS Photogenics
DRIVING COMMERCE
Working with influencers to build advocacy and create content is foundational - but driving commerce is the new standard. Our strategic affiliate and social commerce programs on TikTok Shop and ShopMy are designed to inspire influencers to share shopping recommendations with their loyal audiences. We bring proven expertise in partnering with creators who move beauty sales, ensuring your brand reaches and converts your target consumer.
Paid partnerships with top performers extend this impact, driving sales and ROI. And by working seamlessly with our paid social team, influencer content is amplified through allowlisting campaigns that run paid ads directly from creators’ own channels - maximizing ROAS and brand growth.
Friends
of OGAKI
“The OGAKI team deeply understands the nuanced art and science of pairing the right product with the right creator at the right time. They are able to quickly leverage strong relationships with incredible and diverse talent. Our partnership with OGAKI was a key part of our most successful fragrance launch to date - we were able to reach totally new audiences with beautiful content and real advocacy.”
Mary Wallace, Director of Sales & Marketing, D.S. & Durga
“OGAKI is such a pleasure to work with. They always bring me the best brands that effortlessly align with my ethos as a science-backed creator and together we have had some truly successful partnerships. I always smile when I see them in my inbox!”
Amy Koberling, @amykoberling
“I've been working with the OGAKI team for years, and it's been nothing short of a wonderful experience every single time! The team’s knowledge of the industry shines through with every collaboration and interaction. They are very savvy and know the ins and outs of the digital landscape.”
Helena Glazer, @brooklynblonde1
“Working with OGAKI is an absolute pleasure! Their thoroughness and attentiveness make executing campaigns feel like a breeze. I appreciate their dedication to detail and the seamless experience they provide.”
Salomone Dubois, @ducdubois
