D.S. & Durga
A Breakout Fragrance Launch - Their Most Successful to Date
Product Launch + Paid Social + Influencer Marketing + Creator Content + Experiential
OGAKI partnered with D.S. & Durga to launch Bistro Waters, translating an intangible fragrance into a social-first story. The launch drove widespread discovery and conversion, becoming the brand’s most successful fragrance debut to date.
By
The Numbers
3x
ROAS
73%
Publication Rate
from Organic Gifting
7.6M+
Earned Impressions
50+
Campaign Creators
THE CHALLENGE
Fragrance is one of the most difficult categories to sell online - scent can’t be experienced through a screen. For Bistro Waters, D.S. & Durga needed to create desire through visuals, language, and feeling alone.
Timing added pressure. The launch landed in a quieter Q1, when attention is harder to earn and demand softens post-holiday . Bistro Waters needed more than placement - it needed a story vivid enough to make the scent feel real and worth buying.
D.S. & DURGA BISTRO WATERS FRAGRANCE LAUNCH
THE SOLUTION
We translated scent into a story - so the fragrance became something people could feel.
Built an experience-led creator strategy designed to generate vivid, shareable storytelling moments
Hosted an NYC in-store event where creators experienced the fragrance firsthand and met the founders - capturing real reactions and content in the moment
Developed a seeding mailer that paired the scent with a cookbook and ingredients that echoed its notes, making the fragrance tangible through narrative
Activated micro-creators to create content rooted in sensory imagination, bringing the scent to life visually
Scaled the strongest creator narratives through paid media, extending reach while keeping the story consistent
THE RESULTS
Bistro Waters became D.S. & Durga’s most successful fragrance launch to date - proving that fragrance can convert online when storytelling and creator credibility work together.
Organic gifting delivered a 73% publication rate, while paid media drove a 3x ROAS. The launch built both cultural momentum and measurable performance - establishing Bistro Waters as a breakout moment for the brand.
D.S. & DURGA BISTRO WATERS FRAGRANCE LAUNCH
Highlights
3x
ROAS
73%
Publication Rate
from Organic Gifting
7.6M+
Earned Impressions
50+
Campaign Creators
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