U Beauty
Creator Performance at Luxury Standards
Influencer Marketing + Paid Social + Affiliate Marketing + Creator Content + Brand Growth
OGAKI partnered with U Beauty to build a creator-led performance engine - pairing creator storytelling, paid amplification, and affiliate strategy to drive efficient conversion while protecting the brand’s luxury tone.
By
The Numbers
12.88x
ROI from
Holiday Partnership
2.52x
ROI from 1
Year Ambassadorship
$17.2M+
EMV in
6 Months
30.4M+
Impressions in
6 Months
THE CHALLENGE
In luxury skincare, growth is expensive - and performance can quickly dilute perception. U Beauty needed to drive meaningful sales momentum while maintaining the refinement that defined the brand. As the business prepared to raise capital and accelerate retail growth, creator marketing had to find that right balance between brand and performance.
The challenge wasn’t visibility alone. It was scaling conversion without trading down the brand.
U BEAUTY INFLUENCER PERFORMANCE MARKETING
THE SOLUTION
We treated creator performance as a long-term system - building familiarity first, then scaling conversion.
Built a conversion-focused creator program with hand-selected partners who could speak to results through real routines and personal proof
Developed creator videos optimized for paid social and allowlisting, turning high-trust storytelling into conversion-ready creative
Established an affiliate program to translate creator demand into measurable sales, supporting both paid and organic efforts
Secured high-credibility placements through luxury brand partnerships and creator-featured newsletters (Tower 28, Resoré, Tezza Barton, Rocky Barnes) extended reach while keeping the tone elevated
Scaled momentum through monthly seeding and launch mailers across core products and key launches
THE RESULTS
The program delivered efficient performance while preserving luxury brand perception. A holiday partnership drove 12.88x ROI, and a one-year ambassadorship delivered 2.52x ROI, proving the model could convert at scale without sacrificing tone.
Over six months, U Beauty generated $17.2M+ EMV and 30.4M+ impressions, building sustained momentum across both core products and key launches. Creator credibility drove conversion - and the brand stayed luxury.
U BEAUTY INFLUENCER PERFORMANCE MARKETING
Highlights
12.88x
ROI from
Holiday Partnership
2.52x
ROI from One
Year Ambassadorship
$17.2M+
EMV in
6 Months
30.4M+
Impressions in
6 Months
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