Omorovicza
Driving DTC and Retail Growth Through Creators
Influencer Marketing + Affiliate Marketing + Paid Social + Creator Content + Experiential
OGAKI partnered with Omorovicza to refine its influencer and affiliate strategy, helping the brand reach #1 in EMV within its competitive set and translating into DTC and retail growth.
BY
THE NUMBERS
4.75x
ROI FROM HOLIDAY
INFLUENCER AFFILIATE PROGRAM
600%
YoY INCREASE
IN EMV
$6.23M+
EMV IN
6 MONTHS
9.7M+
EARNED IMPRESSIONS IN
6 MONTHS
THE CHALLENGE
Omorovicza needed to expand awareness and drive U.S. sales without compromising its luxury positioning. While the brand had deep customer loyalty, it remained relatively niche - further complicated by a name many consumers found difficult to pronounce. Growth also needed to support multiple channels at once, including DTC, spa partners, and key retailers like Nordstrom and Neiman Marcus.
The challenge wasn’t visibility alone. It was credibility at scale - driving demand through creators while maintaining the refinement and trust expected of a luxury skincare brand.
OMOROVICZA INFLUENCER MARKETING PROGRAM
THE SOLUTION
We built a creator and affiliate engine designed for luxury - where credibility drives commerce.
Launched Omorovicza’s first influencer affiliate program through ShopMy, converting luxury creator content into measurable sales
Established a consistent organic seeding program with focused product moments, building authentic relationships with key influencers and makeup artists
Developed experiential activations - including NYFW collaborations, founder-hosted luncheons, and spa partner facials - anchoring storytelling in real-world luxury experiences
Aligned creator partnerships with Neiman Marcus and Nordstrom exclusives, supporting priority retail channels
Used paid media to amplify top-performing creator narratives, reinforcing consistent messaging across earned, owned, and paid
THE RESULTS
The expanded influencer and affiliate program delivered results while preserving the brand's luxury positioning. During the holiday season, the affiliate initiative achieved 4.75x ROI, while the broader program drove a 600% YoY increase in EMV - ranking Omorovicza #1 in EMV within its competitive set.
By aligning creators, affiliate commerce, and paid amplification around unified narratives, the brand strengthened credibility and delivered sustained growth across both DTC and retail in the U.S. luxury skincare market.
OMOROVICZA INFLUENCER MARKETING PROGRAM
HIGHLIGHTS
4.75x
ROI FROM HOLIDAY
INFLUENCER AFFILIATE PROGRAM
600%
YoY INCREASE
IN EMV
$6.23M+
EMV IN
6 MONTHS
9.7M+
EARNED IMPRESSIONS IN
6 MONTHS
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