Lancer Skincare
Creator Proof That Converts
Influencer Marketing + Paid Social + Creator Content
OGAKI partnered with Lancer Skincare to accelerate DTC growth through creator-led paid social, translating clinical credibility into high-performing content that drove efficient conversion while protecting the brand’s luxury tone.
By
The Numbers
5.5x
ROAS
450+
Orders Driven
in One Month
1.2M+
Social Reach
3.4%
Engagement Rate
THE CHALLENGE
Derm-led skincare has become one of the most competitive spaces in prestige beauty, crowded with socially-native brands backed by significant budgets. Lancer Skincare had a strong reputation and powerful retail partners - but growing DTC required expanding the narrative beyond Dr. Lancer alone, without diluting the brand’s clinical integrity or luxury positioning.
The campaign needed to earn trust quickly, make results feel credible in-feed, and convert efficiently - all while maintaining a refined tone.
LANCER SKINCARE INFLUENCER PAID MEDIA CAMPAIGN
THE SOLUTION
We turned third-party credibility into performance — using creator trust to drive conversion.
Built a creator roster rooted in genuine product affinity, prioritizing long-term relationships and consistent gifting to cultivate true brand fans
Developed proof-led content featuring before-and-after results, routines, and testimonials across ages, skin types, and concerns
Leveraged whitelisting through creator handles to keep top-performing content feeling native and trusted - turning creator credibility into conversion-ready ads
Used paid media to scale the strongest narratives, refining hooks in real time to prioritize what converted fastest
THE RESULTS
The campaign became one of Lancer Skincare’s most successful paid initiatives, delivering 5.5x ROAS and driving 450+ orders in one month. Creator content reached 1.2M+ people while sustaining a 3.4% engagement rate - 1.8x above industry benchmarks.
The result was rare in prestige skincare: clinical credibility translated into social-native performance. Creator trust drove conversion without compromising the brand.
LANCER SKINCARE INFLUENCER PAID MEDIA CAMPAIGN
Highlights
5.5x
ROAS
450+
Orders Driven
in One Month
1.2M+
Social Reach
3.4%
Engagement Rate
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