Arey Haircare
Creating Trust & Credibility for a Clinical Brand
Social Media + Influencer Marketing + Affiliate Marketing + Paid Social + Creator Content
OGAKI partnered with Arey Haircare to build trust in a product that delivers over time - turning owned social, creator education, and affiliate commerce into 2,318% YoY revenue growth.
By
The Numbers
2,318%
YoY Revenue Growth
from Organic Social
3.34x
ROI from Influencer
Affiliate Program
$24.7M
EMV In
One Year
22.1K+
Instagram Follower
Growth In One Year
THE CHALLENGE
Arey Haircare had a product people wanted to believe in - but the category was loud with skeptics, especially on social. Results required 3–4 months of consistent use, making immediate conversion difficult in a culture trained for instant payoff.
As a DTC-focused brand without a major retail partner, Arey also needed credibility signals strong enough to replace “seen at Sephora” trust. The challenge wasn’t awareness alone. It was conviction: building belief through education, proof, and community long before the results fully showed.
AREY HAIRCARE BRAND GROWTH STRATEGY
THE SOLUTION
We made time the story - so progress became the proof.
Built a social-first education strategy rooted in science-led founder content and results-forward storytelling designed to meet skepticism in-feed
Activated creators to document their hair journeys month by month, showcasing real change as it unfolded
Launched an affiliate program with hairstylists, medical experts, and creators, turning trusted voices into conversion drivers
Scaled the strongest proof formats through paid creator partnerships and allowlisting, amplifying what built belief and drove conversion
THE RESULTS
The strategy delivered breakout growth by pairing credibility with consistency. Organic social drove 2,318% YoY revenue growth, while the influencer affiliate program delivered 3.34x ROI.
Over one year, Arey added 22.1K+ Instagram followers and generated $24.7M EMV, expanding both community and demand at scale. What began as skepticism became a results-driven story people followed - and a brand consumers trusted enough to commit to long-term.
AREY HAIRCARE BRAND GROWTH STRATEGY
Highlights
2,318%
YoY Revenue Growth
from Organic Social
3.34x
ROI from Influencer
Affiliate Program
$24.7M
EMV In
One Year
22.1K+
Instagram Follower
Growth In One Year
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