Arey Haircare
Turning Skeptics Into Believers
Social Media + Influencer Marketing + Affiliate Marketing + Paid Social + Creator Content
OGAKI partnered with Arey Haircare to build trust for a product that takes time to work - scaling owned social, creator education, and affiliate commerce into 2,318% YoY revenue growth.
By
The Numbers
2,318%
YoY Revenue Growth
from Organic Social
3.34x
ROI from Influencer
Affiliate Program
$24.7M
EMV In
One Year
22.1K+
Instagram Follower
Growth In One Year
THE CHALLENGE
Arey Haircare had a product people wanted to believe in - but the category was loud with skeptics, especially on social. Results required 3–4 months of consistent use, making immediate conversion difficult in a world trained for instant payoff.
As a DTC-focused brand without a major retail partner, Arey also needed credibility signals strong enough to replace “seen at Sephora” trust. The challenge wasn’t awareness alone - it was conviction: building belief through education, proof, and community long before the results fully showed.
AREY HAIRCARE BRAND GROWTH STRATEGY
THE SOLUTION
We made time the story - so progress became the proof.
Built a social-first education strategy rooted in science-led founder content, clear messaging, and results-forward storytelling designed to answer skepticism in-feed.
Owned social focused on trust-building formats - from founder testimonials to before-and-after progress - making consistency feel worth it.
Creators documented their hair journeys month by month, showcasing real-life change over time.
Launched an affiliate program with hairstylists, medical experts, and creators, turning trusted voices into conversion drivers.
Scaled the strongest proof formats through paid creator partnerships and allowlisting, amplifying what built belief and conversion.
THE RESULTS
The strategy delivered breakout growth by pairing credibility with consistency. Organic social drove 2,318% YoY revenue growth, while the influencer affiliate program delivered 3.34x ROI.
Over one year, Arey Haircare added 22.1K+ Instagram followers and generated $24.7M EMV, expanding community and demand at scale. What started as a product many doubted became a results-driven story people followed - and a brand consumers trusted enough to commit for the long term.
AREY HAIRCARE BRAND GROWTH STRATEGY
Highlights
2,318%
YoY Revenue Growth
from Organic Social
3.34x
ROI from Influencer
Affiliate Program
$24.7M
EMV In
One Year
22.1K+
Instagram Follower
Growth In One Year
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