Statement Eyes Return

After several seasons dominated by blush, glazed skin and statement lips, attention is moving back to the eyes. Across NYFW, makeup artists experimented with liner, shadow and unexpected placement. At Area, Dick Page’s black and white liner sharpened the inner corners and waterlines. Sergio Hudson leaned into graphic, mod-inspired liner created by Sir John, while Grace Ling made a smoky eye the focal point. Rynshu brought yellow wings into the mix, and glossy lids appeared at Ulla Johnson and Carolina Herrera.

Teen Vogue identified bright color and unexpected eyeshadow as standout themes from the Spring/Summer 2027 shows, suggesting this is less about one specific liner technique and more about a renewed appetite for eye experimentation.

What's interesting is that the rest of the face often stays relatively restrained. Instead of a full makeup statement, one eye detail does the work. This makes the trend particularly suited to social, where a graphic line, unexpected wash of color or glossy lid can transform a look in seconds and create an immediate visual payoff. Makeup artist Alexandra French breaks down the eye look she created for Selkie on Glamour’s TikTok.

For prestige beauty brands, this opens up new storytelling opportunities to create unique content around liners, shadows and eye products.

Hair Texture is an Accessory

Crimped hair is back with a decidedly more modern point of view.

At Christian Siriano, hairstylist Lacy Redway created what she called the "enchanted crimp” - sleek, glossy hair interrupted by precise horizontal sections of ridged texture. Rather than crimping the entire head, Redway treated the texture almost like a barrette as an accent within an otherwise polished style.

The idea repeated elsewhere. At Christian Cowan, Justine Marjan incorporated crimped sections into updos and ponytails alongside flat-iron waves. At Area, Joey George strategically placed crimped texture around the face. Texture has become a deliberate design element rather than the entire hairstyle.

That contrast also translates naturally to social. The technique creates a visible transformation without requiring an elaborate hairstyle, making it well suited to tutorials, close-ups and before-and-afters. For prestige hair brands, the opportunity extends beyond crimping itself. Shine, texture, movement and finish can all become creative devices to give creators something tangible to demonstrate.

The New Undone

One of NYFW's most repeated hairstyles was also one of its simplest: the low ponytail. It appeared at Cult Gaia, TWP, Tory Burch, Maria McManus and elsewhere, but rarely in exactly the same form. Cult Gaia's "Infinite Knot" was artful and relaxed. At TWP, Joey George created a look he calls “The Fold.” After prepping with Oribe products, he pulled the hair back with a bronze clip creating the lowest, loosest ponytail possible.

The new ponytail polish still leaves room for imperfection. Hair can be tucked rather than sculpted. Knotted instead of precisely styled. Natural texture and flyaways aren't necessarily something to correct, they can be part of the look. That ease also makes the trend highly adaptable for creators.

A low ponytail can be recreated quickly, translated across hair types and personalized through texture, placement, knots, clips or accessories. For prestige brands, it creates an opportunity to focus on the products that make hair look good while still behaving like hair: shine, condition, movement and control.

Takeaway

The strongest beauty ideas coming out of NYFW are about knowing where to make an impact. One distinctive detail gives creators something to interpret, consumers something to recreate and brands something to own. In a crowded feed, that can be what makes a look memorable.