INDIVIDUALITY BLUSH

According to NewBeauty, the individuality blush trend is reshaping how we apply color. Instead of adhering to “lifted blush” rules, this trend invites users to blush based on their actual face shape, placing product where they naturally flush.

Celebrity makeup artists Desiree Delia (@desireedeliamua) and Emily Gray (@emgraymakeup) explain the shift: it’s not about sculpting, it’s about enhancing. Placement varies based on facial structure, with a focus on softness and gradual blending. “The beauty audience is ready for something different than the spoon-fed, super-constrained idea of beauty,” says Gray. The message? Trends should follow your features, not the other way around.

TikTok creators like Jamie Janejira (@jamie_janejira) are embracing the look with diffused pigments and skin-first styling, showing that a personal touch makes the boldest statement.

GHOST LASHES

According to Glamour, ghost lashes are this summer’s most minimalist eye trend. The look skips pigmented mascara entirely, opting for lash serums, clear mascara, or bare lashes that frame the eyes softly and naturally. It’s low-maintenance, smudge-proof, and heat-friendly.

Makeup artist Ashunta Sheriff (@ashuntasheriffbeauty) explains, “Skipping mascara doesn’t mean losing definition—it means redefining beauty in a fresh, effortless way.” Full, brushed-up brows provide balance, while healthy lashes take center stage.

Hailey Bieber (@haileybieber) has become a face of the ghost lash movement, often pairing the look with dewy skin and clean-girl glam. And with a shift away from lash extensions, dermatologists like Dr. Diane Hilal-Campo (@drdianehilalcampo) point to ghost lashes as a lash-health win.

CHROME NAILS

Allure is calling it: chrome nails are back and shinier than ever. While the Y2K revival brought back high-shine finishes, today’s chrome look is more versatile and easier to apply at home. Nail artists like Jin Soon Choi (@jinsoonchoi) and Sojin Oh (@sojinails) highlight how chrome powder can now layer over anything from French tips to 3D nail art.

Chrome adds dimension and drama to everything from soft pastels to bold neons. Creators like Lex Forlini (@nailmorphosisbylex) and Sarah Chue (@chuenails) are also embracing the trend, showing that chrome isn't just for red carpets anymore. It's everywhere now, and it looks just as good by the pool as it does on the runway.