BLOOD MOON NAILS

Nails continue to be a storytelling medium for beauty — Blood Moon Nails bring October’s cosmic energy to your fingertips.

The manicure of the month draws power from October’s lunar energy. Blood Moon Nails are vampy, moody, and dangerously chic — shades of black cherry, crimson chrome, and oxblood dominate feeds.

Celebs like Selena Gomez and Hailey Bieber have leaned into the look, pairing glossy red tones with short, rounded shapes or sharp, stiletto finishes.

LED MASKS

The futuristic glow of LED masks is dominating both bathroom counters and #GRWM feeds. Once a pro-only treatment, light therapy has become the crown jewel of at-home skincare — red light for collagen, blue light for breakouts. Creators like Glow With Ava (@glowwithava) and Jillian Gottlieb (@jilliangottlieb) are pairing LED sessions with luxury self-care moments — think matcha, silk robes, and red light rituals before bed.

The new era of skincare is both sensory and scientific. Beauty lovers want results, but they also want rituals.

GLITTER MAKEUP

Move aside ultra-matte minimalism. Glitter is back, but smarter, softer, and more daring than ever. Celebratory makeup is making a comeback. After seasons of sculpted and underpainted faces, the shift toward playful sparkle signals a broader cultural reset — beauty is post-routine and more spontaneous, more expressive.

This month’s glitter-makeup narrative is less about heavy disco balls and more about modern radiance, as seen with this Hung Vanngo (@hungvanngo) look. For the eyes, metallic lids, iridescent shadows, and softly shimmering liners create a luminous, party-ready effect. These are often applied with fingers in quick five-minute routines, replacing the need for laborious layering. The skin is lightly dusted with pigments that catch candlelight or club-glow, giving an ethereal, reflective finish. On lips and cheeks, frosted berry, mauve, or bronze tones with micro-sparkle finishes add a playful imperfection, making the overall look feel spontaneous, celebratory, and fun.