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The O-Word
BEAUTY AUGUST TRENDS
SOCIAL MEDIA INSTAGRAM & TIKTOK
TRENDS AI, MY MAKEUP TYPE, BANANA BEAUTY

August ushers in a season of experimentation, where technology meets tradition and nostalgic comfort finds a place in beauty routines. This month’s trends spotlight hyper-personalized makeup guidance, AI-assisted glow ups, and a playful embrace of banana in both color and scent. From TikTok-driven makeup algorithms to fruit-inspired beauty products, August celebrates customization, fun, and a willingness to explore the unexpected.
As we continue tracking trend impact across brand identity, social content, and consumer behavior, August invites us to embrace tools, textures, and tones that feel both innovative and personal.
According to Hypebae, TikTok creators are tapping into ChatGPT for beauty tips. The process is simple: upload a photo, provide a tailored prompt, and let the chatbot recommend colors, styles, or even full skincare and wellness routines.
While color analysis remains a key part of the trend, ChatGPT’s influence extends to suggesting workout plans, skincare regimens, and in some cases, in-office treatments like laser hair removal or Botox. Some users follow its advice to the letter, booking hair appointments and revamping entire beauty routines, while others treat it as a playful experiment in self-expression.
Creators like Maggie Sellers (@maggiesellers_) and Kayla Drew (@mskayladrew) have embraced the trend, highlighting how quickly ChatGPT’s prompts can generate entirely new beauty approaches. While the trend is still met with skepticism (some users question AI’s accuracy compared to professional consultations), its immediacy and novelty continue to draw interest from Gen Z and beyond.
As Her Campus explains, the “My Makeup Type” TikTok trend takes personalized makeup one step further by encouraging users to search the phrase on TikTok and try the looks, tones, and products that appear. It’s makeup by algorithm but with a human twist, as users adapt the suggested styles to fit their own features.
While the trend’s results vary widely, common outcomes include the “toasty makeup” look, with warm tones, bronzed skin, and brown shades. Others lean into grunge, glam, or dark feminine aesthetics.
Creators like Kalita Hon (@kailitaku) and Vilina (@vilcreates) have showcased their own algorithm-generated looks, from smokey eyes to bronzed summer glam, inspiring followers to test what TikTok “thinks” is their signature style. The variety has become part of the appeal as users embrace the surprise of seeing what the algorithm suggests, even if the match isn’t perfect.
According to Fashionista, banana has emerged as beauty’s most unexpected summer star, appearing in everything from lip balms to fragrances. Inspired in part by Prada’s (@pradabeauty) banana prints and high-shine yellow packaging, the trend is as much about mood as it is about scent or skincare benefits.
Banana as a note or ingredient delivers on joy, color, and emotional connection, evoking nostalgia for childhood treats like strawberry-banana Lip Smackers. Brands such as Glossier (@glossier), Kayali Fragrances (@kayali), and Ellis Brooklyn (@ellisbrooklyn) are using banana for its tropical sweetness, creamy texture, and even potential skincare benefits, such as reducing inflammation, enhancing hydration, and boosting collagen production. This trend is growing rapidly, bolstered by celebrities like Sabrina Carpenter (@sabrinacarpenter) who recently shared a recent viral TikTok applying Prada Beauty’s Banana Yellow Lip Balm.