Laura Mercier
A Social Refresh for a Heritage Brand
Social Media + Creator Content + Retail Integration
OGAKI partnered with Laura Mercier to refresh its social presence - evolving strategy and content while supporting key retail moments across Sephora and TikTok Shop.
BY
THE NUMBERS
24.2M+
Views
1,949%
Increase in Views
3.36%
Engagement Rate
19%
Follower Growth
THE CHALLENGE
Laura Mercier didn’t need awareness - they needed renewed desire in a culture where makeup moves fast and relevance drives demand. After updating the brand’s creative direction, the risk was clear: if social didn’t reflect the shift immediately and consistently, the refresh wouldn’t land.
At the same time, social needed to support priority retail channels - Sephora and TikTok Shop -with content built to translate into momentum and sell-through. The challenge wasn’t visibility alone. It was evolving at speed while keeping the brand unmistakably Laura Mercier.
Laura Mercier Social Media Refresh
THE SOLUTION
We made Laura Mercier’s artistry socially-native - showcasing the updated creative direction in performance-minded, social-first formats.
Refreshed strategy and creative direction to bring the brand’s updated visual identity to life on social through texture, mood, and sensorial storytelling
Built trend-aware formats that stayed elevated, including food-and-beauty pairings and moodboard-style content designed for shareability
Developed retail-specific content for Sephora and TikTok Shop, from in-store Instagram moments and sales-driven Stories to TikToks with strong opening hooks
Updated creator briefs to move away from studio polish and toward natural light, real routines, and lifestyle settings - so content felt native, not produced
THE RESULTS
The new social-first approach generated immediate impact. In three months, content generated a 1,949% increase in views, reaching 24.2M+ total views, while garnering a 3.36% engagement rate and 19% follower growth.
The result was a refreshed social presence that matched the brand’s new creative direction - and supported key retail moments across Sephora and TikTok Shop.
Laura Mercier Social Media Refresh
HIGHLIGHTS
24.2M+
Views
1,949%
Increase in Views
3.36%
Engagement Rate
19%
Follower Growth
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