Laura Mercier
A Social Refresh for a Heritage Brand
Social Media + Creator Content + Retail Integration
OGAKI partnered with Laura Mercier to refresh their social media channels - updating strategy and content while supporting priority retail moments across Sephora and TikTok Shop.
BY
THE NUMBERS
24.2M+
Views
1,949%
Increase in Views
3.36%
Engagement Rate
19%
Follower Growth
THE CHALLENGE
Laura Mercier didn’t need awareness - it needed renewed desire in a culture where makeup moves fast and relevance drives demand. After updating the brand’s creative direction, the risk was clear: if social didn’t reflect the shift immediately and consistently, the refresh wouldn’t land.
At the same time, social needed to support priority retail channels - Sephora and TikTok Shop -with content built to translate into momentum and sell-through. The challenge wasn’t visibility alone. It was evolving at speed while keeping the brand unmistakably Laura Mercier.
Laura Mercier Social Media Refresh
THE SOLUTION
We made Laura Mercier’s artistry socially-native - so the brand could evolve while staying unmistakably Laura Mercier.
Refreshed strategy and creative direction to bring the brand’s updated visual identity to life on social through texture, mood, and sensorial storytelling
Built trend-aware formats that stayed elevated, including food-and-beauty pairings and moodboard-style content designed for shareability
Developed retail-specific content for Sephora and TikTok Shop, from in-store Instagram moments and sales-driven Stories to TikToks with strong opening hooks
Updated creator briefs to move away from studio polish and toward natural light, real routines, and lifestyle settings - so content felt native, not produced
THE RESULTS
The updated approach drove immediate momentum across Laura Mercier’s social channels. In three months, content generated a 1,949% increase in views, reaching 24.2M+ total views, while garnering a 3.36% engagement rate and 19% follower growth.
The result was a refreshed social presence that matched the brand’s new creative direction - and supported key retail moments across Sephora and TikTok Shop.
Laura Mercier Social Media Refresh
HIGHLIGHTS
24.2M+
Views
1,949%
Increase in Views
3.36%
Engagement Rate
19%
Follower Growth
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