Driving Retail Momentum Through Social-Driven Content

Laura Mercier

Driving Retail Momentum Through Social-Driven Content

Social Media + Creator Content + Retail Integration

(OVERVIEW)

OGAKI partnered with Laura Mercier to refresh their social media channels - updating strategy and content while supporting priority retail moments across Sephora and TikTok Shop.

BY
THE NUMBERS

24.2M+

Views

1,949%

Increase in Views

3.36%

Engagement Rate

19%

Follower Growth

THE CHALLENGE

Laura Mercier didn’t need awareness - it needed renewed desire in a culture where makeup trends move fast and relevance drives demand. After updating the brand’s creative direction, the risk was clear: if social didn’t reflect the shift immediately and consistently, the refresh wouldn’t land.

At the same time, social had to reinforce priorities across Sephora and TikTok Shop - driving momentum that translated into sell-through. The challenge wasn’t visibility alone - it was evolving at speed while keeping the brand unmistakably Laura Mercier.

Laura Mercier Social Media Refresh

THE SOLUTION

We made Laura Mercier’s artistry socially-native - so the brand could evolve while staying unmistakably Laura Mercier.

Refreshed social strategy and creative to bring Laura Mercier’s new brand codes into the world of social - leaning into texture, mood, and sensorial storytelling.
Built trend-aware formats that stayed elevated, including food-and-beauty pairings and moodboard-style content designed for shareability.
Created retail-specific content for Sephora and TikTok Shop, from in-store Instagram moments and sales-driven Stories to TikToks with strong opening hooks.
Updated creator briefs to move away from studio polish and toward natural light, real routines, and lifestyle settings - so content felt native, not produced.

The updated strategy drove rapid momentum across Laura Mercier’s social channels. In three months, content generated a 1,949% increase in views, reaching 24.2M+ total views, while garnering a 3.36% engagement rate and 19% follower growth.

The result was a refreshed social presence that matched the brand’s new creative direction - and supported key retail moments across Sephora and TikTok Shop.

Laura Mercier Social Media Refresh

HIGHLIGHTS