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The O-Word
BEAUTY JANUARY TRENDS
SOCIAL MEDIA INSTAGRAM & TIKTOK
TRENDS GLITCHY GLAM, HALO LIPS, BOB HAIRCUTS

January’s beauty trends signal a shift toward expression and experimentation. As consumers reset routines and aesthetics for the year ahead, beauty becomes less about perfection and more about play, perception, and presence.
As we continue tracking how culture and technology intersect across beauty and social media, January invites brands to lean into looks and rituals that are intentional, expressive, and deeply human.
Clean girl makeup is on its way out. Glitchy Glam, highlighted as a top trend on Pinterest for 2026, embraces asymmetry, unexpected color placement, and intentionally “off” details — makeup that feels expressive rather than refined. Inspired by digital distortion and avant-garde artistry, the trend celebrates individuality over uniformity, encouraging experimentation and creative freedom.
On social, creators like @AnnaTatlin are leaning into mismatched shadows, two-tone liners, and DIY editorial looks that are playful and unfiltered. For brands, this opens space for high-impact visuals and creator partnerships that prioritize self-expression over polish.
In 2026, lips get a soft-focus upgrade. According to Vogue, Halo Lips reframe the classic pout with light and dimension, using subtle highlights and sheer color to enhance shape without heavy liner or contrast. The effect is sculptural yet effortless.
This trend aligns with the broader shift toward camera-ready beauty that translates seamlessly across IRL and digital moments. @katiejanehughes demonstrates the halo lip technique with soft, blended edges that creators are replicating across TikTok and Reels, showcasing how the look is accessible yet editorial. For brands, Halo Lips offer an opportunity to spotlight texture, shine, and finish in short-form, highly shareable content via product demos and GRWM videos to engage both creators and consumers.
Dare we even deem this a “trend?” In 2026, the bob is experiencing a bold resurgence across beauty feeds, reimagined for every texture, length, and lifestyle. What was once a classic silhouette is now a statement shape that reflects a cultural desire for an effortless yet intentional look. Elle names the bob as one of the biggest hair moments of 2026, with trends ranging from blunt curtain bobs to layered spins on iconic shapes, all embraced for their versatility and personality.
Creators are showcasing quick cut transformations and styling hacks that make the bob feel attainable for every hair type. @glamgirlgabi and @DakotaPaige recently posted bob styling videos that have racked up views, inspiring followers to rethink their hair for the year ahead.
The bob revival presents a chance to engage audiences with educational and trend content, making it a cultural and social catalyst for 2026.