The O-Word
Beauty Trend Report: November 2025
BEAUTY NOVEMBER TRENDS
SOCIAL MEDIA INSTAGRAM & TIKTOK
TRENDS CARAMEL BLUSH, JUICY LIPS, GOURMAND SCENTS
November’s beauty trends lean into warmth and nostalgia in line with the holiday season. From toasted caramel cheeks to high-shine juicy lips to indulgent scent rituals, this month’s looks reflect a desire for confidence and personality. Beauty this season is less about minimalism and more about showing up.
As we continue tracking how culture drives product innovation and content storytelling, November invites us to explore a palette that’s rich, nostalgic, and unapologetically visible.
Caramel‑Blush & Pumpkin‑Spice Makeup
This cozy‑glow duo is the makeup equivalent of your favorite fall latte. Warm tones like honey‑caramel, toasted‑honey blush and pumpkin‑spice bronzes are flooding TikTok, with creators like @immbunny showcasing how to put together these golden hour looks. As routines grow more comfortable and intentional, this trend taps into seasonal mood and approachable luxury - perfect for content that feels both aspirational and attainable.
Juicy Lip Stains & High‑Sheen Lip Treatments
Matte lips are taking a backseat as the new favorites combine tint, shine, and treatment in one swipe. High‑gloss, long‑wear stain hybrids - and full pigment, shiny lip treatments - are gaining traction on social as the best of both worlds. The lip stain trend aligns with content culture’s dual demands: something that looks great on camera and also holds up in real life, as seen on @emilyanngemma. Meanwhile, shiny lip treatments give skincare-meets-makeup benefits. Mikaeyla Nogueira’s POV Beauty launched their limited-edition Amp (K)its this month, featuring ultra hydrating, ultra glossy, ultra pigmented lip treatments. These glossy lip innovations bring multiple lip benefits to life, from long-lasting color to all-day hydration.
Gourmand Scents: The Fragrance Dress‑Up
Fragrance is moving beyond a simple, signature spritz into more complex layering stories and innovations. On platforms like TikTok and Instagram, creators like @carolinemstern are showcasing gourmand fragrance notes - vanilla, salted caramel, marshmallow - paired with layering hacks and rich, mood‑driven storytelling. For beauty and lifestyle brands, fragrance is no longer just a final touch - it’s part of the story, the mood, the ritual. As consumers seek emotion and personality from scent, product innovation and storytelling must keep pace.
