NUFACE Case Study - Creator-Led Affiliate

NUFACE

Rebuilding A Creator-Led Affiliate Program for Scale

Influencer Marketing + Affiliate Marketing

(OVERVIEW)

OGAKI partnered with NUFACE to overhaul their creator-led affiliate programs across ShopMy and TikTok Shop - rebuilding the strategy with thoughtful creator targeting, tiered commission structures, and new top-tier affiliates to drive a 208% increase in affiliate sales in just three months.

BY
THE NUMBERS

208%

Increase in Affiliate Sales

227%

Increase in Affiliate Orders

6.7x

ROAS

48%

Increase in Affiliate Clicks

THE CHALLENGE

NUFACE is a longstanding pioneer in the at-home microcurrent category, and the only aesthetician-developed, FDA-cleared, and clinically proven technology on the market. But NUFACE was finding itself facing an increasingly crowded market of challengers with aggressive social strategies and creator-first playbooks.

The brand was missing a dedicated strategy or team to scale creator-led affiliate and take advantage of social commerce to continue to grow. The existing creator mix also skewed too young, particularly on TikTok, producing content that wasn't resonating with the more mature, high-intent audience most likely to convert.

NUFACE CREATOR-LED AFFILIATE PROGRAM

THE SOLUTION

We rebuilt the affiliate program with a focus on strategic targeting, performance incentives, and relationships that drove results.

Restructured the affiliate strategy across ShopMy and TikTok Shop, creating a cohesive approach aligned to the brand's marketing calendar and retail priorities across DTC, TikTok Shop, and key retailers like Sephora & Nordstrom
Implemented tiered commission strategies that rewarded top performers
Shifted the creator mix towards more mature lifestyle influencers, dermatologists, and MUAs who authentically represented NUFACE's target audience
Leveraged OGAKI's existing creator relationships to quickly bring high-performing new affiliates into the program

THE RESULTS

In just three months, the new program delivered 208% growth in affiliate sales and 227% growth in affiliate orders - alongside a 6.7x ROAS.

The results reflected more than a numbers lift. By aligning creator voice with consumer reality, NUFACE's affiliate program became a genuine growth channel - one built to scale with the brand, not just support a single campaign.