POV Beauty
Building a Sales-Driving Creator Community
Influencer Marketing + Affiliate Marketing + Creator Content
OGAKI partnered with POV Beauty to expand brand credibility beyond its founder - scaling a creator community to drive trust, conversation, and DTC sales growth.
BY
THE NUMBERS
164%
Increase in
Affiliate Sales
$33M+
EMV in
4 Months
214%
Increase In
Active Creator Count
292.7M+
Impressions in
4 Months
THE CHALLENGE
POV Beauty launched with strong visibility, powered by founder Mikayla Nogueira’s influence. But sustained growth required more than a single voice. To scale trust and sales, the brand needed a broader creator ecosystem - one that could articulate POV Beauty’s point of view with consistency and authenticity.
The challenge wasn’t awareness. It was expansion: building credibility through multiple perspectives, maintaining brand clarity as the creator base grew, and translating creator enthusiasm into a reliable commerce engine. POV Beauty needed to evolve from founder-led momentum to community-powered growth.
POV Beauty Influencer Marketing Program
THE SOLUTION
We expanded the creator community - turning fans into ambassadors.
Built a creator strategy around targeted verticals, defined product moments, and updated messaging to keep POV consistent across voices
Scaled the ShopMy affiliate program with a tiered commission structure - expanding participation while incentivizing sustained performance
Supported key launches with influencer mailers and experiential activations, including masterclasses designed to deepen creator education and storytelling
Prioritized long-term creator relationships over one-off posts, building a community equipped to educate, advocate, and convert
THE RESULTS
We translated founder-driven momentum into a community-led engine for growth. The expanded creator strategy delivered rapid, measurable growth. In just four months, affiliate sales increased 164%, while active creators grew 214% - transforming creator enthusiasm into a scalable sales channel. The program also generated $33M EMV and 292.7M impressions, extending POV Beauty’s reach well beyond its founding audience.
POV Beauty Influencer Marketing Program
HIGHLIGHTS
164%
Increase in
Affiliate Sales
$33M+
EMV In
4 Months
214%
Increase In
Active Creator Count
292.7M+
Impressions in
4 Months
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